How Business Really Works: How to tell your Story with Mark Schenk

Published Monday, 27 November 2017

Joining host Duff Watkins on this How Business Really Works episode is Mark Schenk, Managing Director, Anecdote International Pty Ltd. 

Mark left the Air Force in 1998 after a 20-year career as a logistics officer. His foray into the consulting world took a surprising twist when he stumbled across the incredible natural power of stories. This led to a major change of career to focus on discovering how organisations and leaders can tap into this power.

Anecdote was formed in 2004. The company is focused on putting stories to work and helping restore humanity to the workplace. Being in such a niche market has provided many lessons in business, especially surviving two major market downturns and has required considerable experimentation with business models. Mark’s time is divided between growing Anecdote’s international Partner network which now includes over 50 Partners in 25 countries and delivering Anecdote’s workshops and consulting projects. He is passionate about using stories to help leaders be more engaging, inspiring and influential and in help organisations make their strategies stick.

On this podcast you will discover how you can tap into the power of your story, you'll hear the potency of story telling and you'll learn how you can achieve outstanding business results simply by telling your story.

Thank you for your continued support of this podcast. We are constantly looking for ways to improve so please continue to let us know how we can do that for you. What topics are you interested in hearing about? What businesses do you think we should showcase? Let us know by sending an email to

Post-production engineered by Mahan Noori and Adrian Grima


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