How Business Really Works: Think Simple with Ken Segall

Published Monday, 30 October 2017

Every human being on earth was born with a preference for simplicity, businesses that recognise this benefit greatly. 

Joining our podcast host Michael Schoettler today is Ken Segall.

Ken Segall worked closely with Steve Jobs for over 12 years as his ad agency creative director spanning NeXT and Apple. He led the creative team behind Apple’s famous Think Different campaign, and is responsible for that little “i” in the name of so many revolutionary Apple products. Ken is the New York Times bestselling author of Insanely Simple and Think Simple, which explore the power of simplicity as practiced by Steve Jobs and other brilliant leaders. He currently consults with major brands in strategy, creative and product naming; he blogs about technology and marketing at and he has fun with it all at his Apple satire site

On this How Business Really Works podcast episode you will see why simplicity is the most powerful force in business. You will hear how Steve Jobs leveraged the power of simplicity, transforming Apple from nearly bankrupt to one of the world's most valuable companies in only 14 years. You'll learn that the same principles of simplicity that powered Apple's success can be put to work in any business.

Thank you for your continued support of this podcast. We are constantly looking for ways to improve so please continue to let us know how we can do that for you. What topics are you interested in hearing about? What businesses do you think we should showcase? Let us know by sending an email to



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