How Business Really Works: Anthropology as a Powerful Business Tool with DJ Belton

Published Monday, 3 July 2017

Are you wondering how anthropology and business strategy can coincide? Listen in on AmCham’s “How Business Really Works” podcast to gain insight on this powerful business tool with guest Douglas “DJ” Belton and host Duff Watkins.

DJ works as a Senior Design Researcher for PwC Australia in the Experience Centre , conducting research to inform strategy, product and service development. Prior, DJ worked as the Organisational Anthropologist and Senior UX Consultant for PwC Australia, implementing design solutions, developing PwC’s research capacity, and mentoring consultants on methodologies and techniques.

Originally from the United States, DJ was in the US Army Reserves and was deployed to Afghanistan to work closely with local villagers find out their needs to direct funding for local infrastructure projects. DJ pursued a masters degree in anthropology in Australia, conducting research throughout his experience.

In his work, DJ ensures that the “voice of customer” guides the design of a business’s product or service. His current role as Senior Design Researcher allows him to bridge his passions for design and research towards solving complex problems and providing solutions to businesses, governments, and community-based organisations.

PwC‘s Experience Centre employs cultural anthropologists like DJ to develop solutions and strategies that businesses can use to truly fit the needs of consumers. Anthropologists use their expertise in behavior observation and people to find out how to best provide services and products that aid the human experience.

So what does anthropology have to do with business? With their extensive knowledge of the behavior of individuals, cultural anthropologists examine management styles to figure out how a business can best create and design products and services. On this podcast, DJ discloses how anthropology can help clients make better, more informed decisions.

Thank you for your continued support of this podcast. We are constantly looking for ways to improve so please continue to let us know how we can do that for you. What topics are you interested in hearing about? What businesses do you think we should showcase? Let us know by sending an email to


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