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The Music Network
Innovation: Drive-Ins
The COVID lockdowns around the world have curtailed large live sporting and entertainment events. So what opportunity has that presented?
Drive ins
. In the car park of a Los Angeles supermarket last month, we saw the first drive-in live music concert. And Keith Urban performed a surprise show for medical workers in 125 vehicles just outside of Nashville. Drive-In Entertainment Australia is launching park and play concerts for up to 600 people.And in Denmark they just hosted the world’s first drive-in soccer match.
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