A Masterclass in Issues Management

A Masterclass in Issues Management
How to prepare, communicate and rebuild your business and brand reputation in a crisis. pastevent
Professional Development Series

A Masterclass in Issues Management: How to Prepare, Communicate and Rebuild Your Business and Brand Reputation in a Crisis

About the Webinar

The last six months has seen one crisis after another hit businesses in Australia and it was the brands who were prepared, who were able to respond quickly and with value, that came out on top. When facing an issue or a crisis, it’s been proven that the speed and quality of the response has a significant impact on a business’ bottom line, reputation and customer trust. In this masterclass we’ll explore DEC PR’s five steps to best-practice issues management to help ensure your business is on the front foot, no matter what stage of a crisis you may find yourself in. We’ll walk through how your brand can prepare for every eventuality, DEC PR’s 10 tried and tested ways to communicate in a crisis, as well as brand recovery tactics to rebuild your business after a crisis.


Aideen McDonald, Business Director, DEC PR 

A strategic communications consultant with over 15 years’ experience working in the UK, US and Australia, Aideen McDonald has extensive experience building and managing brand reputations through strategic corporate and consumer communications. She has guided clients through a variety of issues and crises including recalls, product tampering, major reporting inaccuracies, mitigations, airline incidents, and chemical spills.

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About DEC PR

DEC PR is an award-winning, independent communications agency that builds powerful brand positions, cultivates genuine engagement and safeguards reputations. We are the agency partner to a diverse mix of market-leading global and local brands and our team has deep expertise in sectors including technology, property, finance, FMCG, food and beverage, health and automotive. From crisis management, consumer brand launches, go-to market strategies, corporate affairs and stakeholder engagement, to media profiling and content creation, DEC PR brings passion and experience to deliver impactful results for the brands we collaborate with.

Let’s talk. To get in touch please call +61 2 8014 5033, email reputation@decpr.com.au or visit decpr.com.au

Webinar Details

Date Thursday 14 May 2020
Time 1.30pm - 2.30pm AEST
Webinar Link to attend the webinar will be sent after registrations have closed.

Invitation Transferable

Feel free to forward this invitation to anyone within your organisation or networks who you think might be interested in this event.
14/05/2020 1:30 PM - 2:30 PM
Webinar Online Event


Thursday, 14 May 2020

1:30 PM - 2:30 PM
14/05/2020 1:30 PM

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