Adelaide Business School
ChangeMakers Series
Marketing Luxury Brands
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AmCham has teamed with the University of Adelaide Business School to create the UABS ChangeMakers Series to highlight the drivers of change in how we think, act, and execute business. It will spotlight innovators, influencers and disrupters who challenge the way we think, act, and conduct business in SA and beyond. What can we learn from their example and what are the impacts they have on our economy - and how can your business benefit? Conventional models are changing – and fast, as are communications methods. You have to keep up - or perish. The event format will be interactive and informal.
Our panel:
Chester Osborn, Chief Winemaker & Viticulturalist, d’Arenberg Wines
Amanda Pepe, Publishing Director, Opinion Media
Marni Ladd, Program Director Wine Business, The University of Adelaide
Our panel will discuss the changing definition of luxury and how this impacts premium branding – this applies to just about every industry sector. Also the spending habits of the increasingly wealthy population, and the changing methods and platforms of media, communication and promotion.
Chester Osborn from D’Arenberg Wines will talk about the d’Arenberg Cube, the 5 storey rubix cube shaped multifunction centre in the heart of McLaren Vale. Each of the five levels have been carefully designed to entice and excite the senses. From the wine inhalation room, the virtual fermenter, the 360degree video room, to the Alternate Realities Museum. A totally new concept – a new generation wine experience.
Amanda Pepe is from Opinion Media, an independent Adelaide-based publisher with print and online titles covering everything from local politics, social issues, food & wine, travel, fashion, music, arts and entertainment. Their major masthead, The Adelaide Review, has been a pillar in the SA media landscape for more than 30 years with a monthly full colour print distribution of 20 000 copies, 150 000 monthly site visitors and 15 000 subscribers to the weekly email newsletter; online content is updated daily.
Marni Ladd from the University of Adelaide’s Wine Business Program is a management consultant, educator and facilitator across a broad range of disciplines, with particular expertise in consumer trends, supply chain management, marketing, and strategic planning. Marni develops specialised programs designed to assist businesses adapt to a changing competitive environment.
This event will help you understand this rapidly evolving space and why and how you and your company need to change to tap into these new markets.
Event Partner
Invitation transferable: feel free to forward this invitation to anyone within your organisation or networks who you think might be interested.