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Sydney Convention & Exhibition Centre
Darling Drive, Darling Harbour
'The Apple Story: Disruptive Innovation, Inspiration and Entrepreneurial Wizardry'
Apple, the world’s most valuable company, has transformed the way we live.
Hear first-hand from Steve Wozniak, Co-Founder of the company, on their fundamental business philosophy and Steve Jobs’ legacy.
Steve Wozniak (Woz) is living proof that an idea can change the world. In 1976, the University of California engineer created the first Apple computer, throwing open the doors to the home microcomputer revolution. Along with Steve Jobs, he revolutionised the future we now take for granted.
In May 2012, Woz will tour Australia to give a series of talks to discuss the story of Apple's rise from suburban garage to one of the most powerful brands of our time. These will be his first half day seminars anywhere in the world.
Woz will share his reflections on Steve Jobs' monumental legacy, and the way in which they together transformed not just the electronics industry but the very nature of global information exchange.
"The best ideas didn't come from a book. If you want to be a success, then you need to live and breathe your philosophy."
Key to the Woz philosophy is the importance of fostering an entrepreneurial spirit in corporate culture.
"When you’re very structured, everybody is the same and all of the creative elements disappear. This is a real danger for organisations that advocate the importance of innovation, but in reality fall short by having internal structures that stifle growth."
An audience with Woz is the first step in revolutionising your company though an active philosophy of creative innovation. Learn how to be a "disruptive innovator". Understand the value of continuous creative leaps over and above the standard avenues of cautious market protection.
"Apple is the exception," says Woz. "Apple is coming out with totally new disruptive technologies that take the world in a new direction all the time, where normally those avenues are closed off. So this is a very unusual story."
Join Woz for this unique insight into a radical company culture that spawned one of the great success stories of the modern age. This is an unrepeatable opportunity to hear from a true corporate revolutionary and cult icon who has profoundly influenced the way the 21st century lives, works and thinks.
What you will learn
• How to integrate innovation and entrepreneurship into your organisational/company culture
• Examples of creativity and the value of it; ways to bring it out
•The importance of inspiration and striving for excellence in product or service design
• A sense of where the world is going with technology and the internet
• What is good and bad use of technologies and user interface
• The need for flexibility and versatility
We owe a lot to Apple Computer. The machine would never be without the two guys who built the first Apple in their garage. Steve Wozniak, Steve Jobs, and their Apple Computer Company revolutionized the computing industry, bringing personal computers into the homes of millions of homes across the world. Steve Wozniak was the engineer behind it all.
A Silicon Valley icon and philanthropist for more than thirty years, Steve Wozniak has helped shape the computing industry with his design of Apple’s first line of products, the Apple I and II and influenced the popular Macintosh. In 1976, Wozniak and Steve Jobs founded Apple Computer Inc. with Wozniak’s Apple I personal computer. The following year, he introduced his Apple II personal computer, featuring a central processing unit, a keyboard, colour graphics, and a floppy disk drive. The Apple II was integral in launching the personal computer industry.
In 1981, he went back to UC Berkeley and finished his degree in electrical engineering/computer science. For his achievements at Apple Computer, Wozniak was awarded the National Medal of Technology by the President of the United States in 1985, the highest honour bestowed on America’s leading innovators.
In 2000, he was inducted into the Inventors Hall of Fame and was awarded the prestigious Heinz Award for Technology, The Economy and Employment for single-handedly designing the first personal computer and for then redirecting his lifelong passion for mathematics and electronics toward lighting the fires of excitement for education in grade school students and their teachers.
Through the years, Wozniak has been involved in various business and philanthropic ventures, focusing primarily on computer capabilities in schools and stressing hands-on learning and encouraging creativity for students. Making significant investments of both his time and resources in education, he adopted the Los Gatos School District, providing students and teachers with hands-on teaching and donations of state-of-the-art technology equipment. He founded the Electronic Frontier Foundation, and was the founding sponsor of the Tech Museum, Silicon Valley Ballet and Children’s Discovery Museum of San Jose.
8.00 am - Registration
9.00 am - Opening Remarks
9.15 am - Steve Wozniak
10.15 am - Brunch/Networking
11.15 am - Steve Wozniak and Q & A
1.00 pm - Close